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2020 RV Industry Statistics, Trends & Facts [Infographic]

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The RV industry has been consistently growing year after year. In the last few years, the industry has seen millennials living in RVs, retirees swapping to the RV life, and the age 35-55 crowd taking a larger market share than the typical 60+ buyers.

And that's just the beginning.

In this report, we cover:  

  • Key RV industry statistics
  • An analysis of RV industry trends
  • What states sell the most RVs
  • RV industry news
  • The RV consumer demographic profile
  • RV market values and economic impact over time
  • Why people buy RVs and why the industry is growing
RV Industry Statistics, Facts, and Trends
Table of Contents
The RV Market's Economic Impact
RV Consumer Demographic Profile Data
RV Direct Wholesale & Manufacturing Stats
Why Do People Buy RVs?
What Kind of RVs Are People Buying?
How Do People Use Their RVs?
Full-Time RVing Statistics
RV Sales By State (Chart)
RV Industry Trends Analysis

The RV Market's Economic Impact

Recreation-Vehicle-Industry-Statistics-in-the-United-States

As you can see in the chart above, the RV industry has steadily grown to record highs over the last eight years, hitting 504.6 thousand units shipped in 2017. What does that equate to in dollars? And how has this impacted the U.S. economy? Let's see:

  • In the U.S. alone, the RV industry creates $50 billion USD in economic impact annually. More than 23,000 businesses are currently involved in the industry, creating nearly 45,000 direct employment opportunities and $3 billion in direct wages. (Recreational Vehicle Industry Association [RVIA])
  • In 2017, the RV industry celebrated its eighth straight year of sales growth. During this 8-year span, the recreational vehicle industry has grown more than 200%. (RVIA)
  • However, 2019 ended this streak with a slight decline. But 2020 is predicted to return to growth with new record high sales numbers. (RVIA)
  • The U.S. isn't the only nation affected by the RV industry. In Canada, the industry is responsible for over $7 billion in retail sales each year. (Statista)
  • In comparison, the U.S. RV industry generates almost $18 billion in retail sales annually from over a half-million wholesale shipments of RVs. (Statista)
  • Over 200,000 indirect loans were generated at retail locations offering recreational vehicles for sale in 2017. These loans totaled $8.4 billion from households purchasing RVs. (RVIA)
  • Of those 200,000 loans, the average amount financed by a household purchasing an RV is over $45,000 USD. (RVIA)
  • There are affordable RVs available today for under $10,000, but the average price of a motorhome is much higher. Class C and Class B motorhomes retail anywhere from $100,000 to $150,000, while a Class A motorhome can retail for more than $500,000. (RVIA)
  • The value of RV industry exports totals about $1 billion each year. (Department of Commerce)
  • The RV industry contributes almost $6 billion in taxes to the U.S. economy every year. (RVIA)

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RV Consumer Demographic Profile Data

This section of the report covers all the studies and statistics related to the average RV shopper and their consumer demographic profile data.

  • Americans are the largest market segment for the RV industry to-date. Roughly 40 million people in the United States go RV camping. (This includes backyard and car-based camping.) (Statista)
  • Of those 40 million, Millennials make up approximately 38% of campers, even though they make up just 31% of the general population, according to 2017 figures. (CNBC)
  • However, the average RV owner in the U.S. is 48 years old. (RVIA)
  • Although Millennials are discovering the RV industry, Generation X and Baby Boomers are still the biggest segments of the industry. Households in the 35-54 age demographic are the most likely to own an RV in the U.S. right now. (RVIA)
  • Other studies back this up. According to the University of Michigan, more RVs are owned by people in the 35-54 age demographic than any other age category. (University of Michigan)
  • More than 9 million families in the U.S. report ownership of an RV. Additionally, there are about 16,000 campgrounds and parking facilities throughout the country, both public and private, which support RV camping. (RVIA)
  • Roughly 25% of campers in the United States are under the age of 18. (Statista)
  • The typical household income for RV owning households is about $62,000. These families spend an average of 4 weeks each year using their RV in some way. (RVIA)
  • There has been a 16% increase in household ownership of recreational vehicles in the United States since 2001. Additionally, 60% more households own an RV now compared to 1980. (RVIA)
  • About 54% of RV owners bring their pets with them when they travel thanks to how their RV is designed. (University of Michigan)

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RV Direct Wholesale & Manufacturing Stats

This section will discuss the impact of RV wholesale direct manufacturing and the economic impact of RV manufacturers:

  • More than 100 manufacturers are currently active, most of which are based in the U.S. An additional 300 manufacturers, distributors, or suppliers of RV parts support the industry as well. (RVIA)
  • Indiana is responsible for 80% of the nation's manufactured RVs. Of those, 3 out of every 5 RVs comes from just one county: Elkhart County. (RVIA)
  • As Millennials become a bigger part of the RV industry, revenues for RV manufacturers have increased dramatically. In 2017 alone, Winnebago saw a 75% increase in revenues in a single quarter and Thor Industries saw a 57% revenue increase. (CNBC)
  • Park Model Recreational Vehicles, or PMRVs, are like tiny houses situated on a trailer. In 2017, over 4,000 PMRV units were sold for the first time, reflecting an annual growth rate of 10%. (RVIA)
  • Over 7,000 dealerships currently operate in the United States, creating nearly 50,000 direct employment opportunities. (IBIS World)
  • Recreational vehicle dealers manage roughly $23 billion in revenues each year. Since 2013, the average annual growth rate in the industry has been 6.6%. (IBIS World)
  • Just 5 countries make up the majority of industry exports for the U.S.-based RV industry. Of those, Canada is the primary RV export destination with more than 90% of industry exports going north each year. (Department of Commerce)
  • Canada generates C$7.56 billion each year in recreational vehicle retail sales. (Statista)

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Why Do People Buy RVs?

Here are some statistics on why people decide to buy recreational vehicles:

  • The main reason people purchase RVs is because it allows families a way to go camping that is easier than traditional camping options. Roughly 89% of people who own an RV say this was a primary reason for their purchase. (RVIA)
  • Another reason RVs are popular in North America is the cost-savings they offer families. An RV vacation can be over 60% cheaper than a traditional vacation at a hotel, bed and breakfast, or similar type of accommodation. (CBRE Hotels)
  • About 1 in 5 Americans say they prefer to take a hiking/trekking vacation that involves RV camping. (Statista)

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What Kind of RVs Are People Buying?

There are a dozen types of RVs, from Class A's to Fifth Wheels to Teardrop Trailers and Camper Vans. So which types of RVs are people buying? Let's take a look:

  • In the United States, 1 out of every 5 RVs (20%) is classified as a “conventional travel trailer.” About 14% of households own a Type A motorhome or a fifth-wheel. PMRVs come in third, representing 12% of RV ownership. (RVIA)
  • The retail price of a camper trailer or a folding trailer can be as low as $6,000 while still being able to accommodate a family of 4. However, families still need a compatible truck to tow it. (RVIA)
  • Over 94,000 wholesale shipments of fifth-wheel RVs occur each year, compared to just 62,000 wholesale shipments of motorhomes, which are traditionally viewed as the primary RV families own. Fifth-wheels are taking over as the primary RV in an American household! (Statista)

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How Do People Use Their RVs?

What do the statistics say about how people are using their RVs? Here's what we know:

  • The average RV owner drives around 4,500 miles each year in their RV. (University of Michigan)
  • 90% of RV-owning households report that they take at least 3 trips with their vehicle or trailer each year. This is in addition to their regular yearly vacation. (RVIA)
  • About 20% of recreational vehicle owners say that they take advantage of camping locations outside of a traditional campground, such as boondocking or staying at a Walmart. (RVIA)
  • The most popular RV vacation destination in the United States is Yosemite National Park. Over 250,000 visitors come to the park every year with their recreational vehicle. (RVIA)

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Full-Time RVing Statistics

It's becoming more and more popular for people to sell most of their possessions and live in an RV full time. While there haven't been many studies on this group yet, we did find these two:

  • Nearly a half-million RV owners say they use their recreational vehicle as their primary residence. (University of Michigan)
  • Yet, according to the RV Industry Association, a million Americans live full-time in RVs. (RVIA)

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RV Sales By State (Chart)

The last known report of RV sales by state was done in 2017 by RVs Move America, a subsidiary of RVIA[1]. According to their reports, here is a breakdown of RV sales by state:

State

RV Sales
and Service

# of RV
Shipments

Total Direct Economic Output

AK

$28.8 M

834

$130.7 M

AL

$55.7 M

8,924

$506.7 M

AR

$34.2 M

5,186

$176.3 M

AZ

$174.4 M

11,644

$525.9 M

CA

$549.8 M

13,303 *

$2.2 B

CO

$119.9 M

13,091

$311.1 M

CT

$67.8 M

2,165

$223.4 M

DC

$6.9 M

0

$36.4 M

DE

$23.6 M

1,250

$80.9 M

FL

$306.2 M

27,504

$966.2 M

GA

$103.4 M

10,713

$402.4 M

HI

$3.5 M

3

$26.6 M

IA

$79.0 M

11,401 *

$1.4 B

ID

$40.1 M

9,452 *

$223.9 M

IL

$173.8 M

10,687

$509.4 M

IN

$129.4 M

421,860 *

$6.8 B

KS

$40.6 M

1,543

$177.4 M

KY

$67.8 M

5,459

$333.2 M

LA

$57.0 M

9,293

$249.5 M

MA

$69.8 M

2,688

$226.0 M

MD

$47.0 M

2,722

$153.5 M

ME

$15.9 M

2,166

$124.3 M

MI

$150.4 M

8,031 *

$695.9 M

MN

$187.4 M

2,230 *

$469.3 M

MO

$81.2 M

177 *

$321.1 M

MS

$38.9 M

5,425

$143.9 M

MT

$39.3 M

4,440

$139.0 M

NC

$104.7 M

10,927

$465.4 M

ND

$19.6 M

2,002

$70.9 M

NE

$30.2 M

3,595

$139.2 M

NH

$29.6 M

3,269

$138.4 M

NJ

$79.7 M

4,131

$242.0 M

NM

$61.2 M

3,477

$133.2 M

NV

$92.6 M

4,938

$161.9 M

NY

$225.9 M

13,907

$569.0 M

OH

$134.0 M

8,495

$845.1 M

OK

$63.4 M

8,510

$279.9 M

OR

$165.6 M

24,937 *

$1.0 B

PA

$170.6 M

13,709

$726.5 M

RI

$6.6 M

215

$62.8 M

SC

$41.7 M

7,825

$273.4 M

SD

$28.5 M

2,214

$113.9 M

TN

$65.1 M

7,903

$771.9 M

TX

$424.2 M

46 *

$1.8 B

UT

$55.5 M

8,899

$217.2 M

VA

$70.5 M

7,766

$328.3 M

VT

$13.0 M

2,047

$85.4 M

WA

$155.7 M

893 *

$469.3 M

WI

$89.6 M

11,641

$474.4 M

WV

$23.3 M

2,209

$154.7 M

WY

$18.4 M

1,287

$93.3 M

*Represents # of RVs manufactured rather than shipped. These states have more RV manufacturers and don't need to import units.

 Download This Chart

Which states sell the most RVs? The states that sell the most RVs are Indiana ($6.8 B), California ($2.2 B) and Texas ($1.8 B).

Note: If you use the above chart anywhere online, please give credit to https://www.thewanderingrv.com/rv-industry-statistics-trends-facts/

RV Industry Trends Analysis

Economists believe the RV industry is a good indicator of the US's economic health. When sales are high, wages and investments are also strong. When sales suffer, it's a potential indicator of a recession.

For example, in 2007 (right before the recession), industry sales were down 10%, despite economic growth indicators showing a 4% growth. This could mean that the 2019 "slight decline" is a signal for another recession, but this is purely speculation.

According to the video below discussing the major issues facing the RV industry, if the industry can expand into high-interest areas (such as Europe and Japan), the potential for export revenues could triple by 2028. Additionally, Canada will continue to be a strong importer of RVs and Mexico can additional export opportunities as income rises.

Sources 

[1] https://www.rvia.org/rvs-move-america

https://www.rvia.org/news-insights/after-two-consecutive-record-years-rv-shipments-decline-slightly-2019-

according-industry-forecast

https://www.rvia.org/business-indicators

https://www.rvia.org/media/401

https://www.statista.com/topics/1319/camping-and-recreational-vehicles/

Want more statistics? Check out these other reports:

(Last Updated On: January 16, 2020)

Reader Interactions

Comments

  1. Once I get an RV, I’ll fall under the statistic of taking a lot of trips. As you said, about 90% of people take at least three trips a year. I’d plan on taking at least seven or more.

    Reply

    • That’s awesome, Callum! You’ll have to let us know when you get out there – maybe we’ll see you on the road one day 😉

      Reply

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